16 August 2016 / 10:04 am

Leadership Through Clear Vision and Values

Vision statements and a list of values on the office wall where no one really understands what they mean are worse than no vision and values at all. Too many times the Values and Vision of companies are developed in isolation by the board or the CEO, so they do not capture the inherent values and feelings of the organisation they have been developed for.

Another problem is when the Vision and Values come across as too formal and corporate. They need to be the hallmarks of your imagery and part of your DNA – the authentic family/connection, or a real ‘can do’ attitude.

The absence of Vision and Values means lost opportunities as far as attracting and retaining talent goes, and culture becomes varied and inconsistent.

It does not matter if you have the most impressive strategic plan from Harvard; if you don’t have a strong engaged culture the plan will fail! It is your people who will deliver your strategy and they need to be engaged and passionate about why you do what you do and inspired to help you deliver with clear vision and behaviours (values).

Brannigans are fortunate to have a leadership team of experts who have significant Vision and Values experience through their senior management roles with notable companies like Mars Corporation (who were rated as one of the World’s best multinational work places in 2015 and 2016).  Brannigans has worked with many New Zealand companies assisting them to identify, articulate and develop their Vision and Values for a more engaging and attractive culture.

If you are wanting to create a more engaging and attractive culture and would like to have a no obligation discussion with a member of our Leadership team, please feel free to contact David Ferrand.