General Manager Marketing and Brand
- Key Leadership and Transformation Role
- Growth Focused Export Company
- Invercargill Based
Award Winning Blue Sky Pastures (formerly Blue Sky Meats (NZ) Ltd) procure, process and export to international markets the highest quality free range, grass fed Southland reared lamb, mutton, and veal at their two accredited facilities near Invercargill and Gore. With a focus on creating a great team and encouraging innovation we invite you to explore their website to learn more about the great things Blue Sky Pastures is achieving: www.bluesky.co.nz
Reporting to the CEO, the GM Marketing and Brand will develop and execute marketing and brand strategies to help achieve sales targets and grow the business. You will achieve this through providing meaningful consumer insights and trends to capture market opportunities.
This newly created autonomous role will work closely with the executive team and has total oversight of the marketing, digital, brand, research, NPD and internal and external communications strategy and delivery. You will contribute to the strategic and commercial growth of the business through the development of creative and innovative food marketing and brand strategies while ensuring astute financial management. Importantly, you will lead the transformation of the company from a commodity producer to a digitally driven, consumer led FMCG business.
Your Skills and Experience
To be successful in this role, it is essential you have significant senior marketing and/or brand management experience with a proven track record in international market development. You will be a strategic and innovative thinker with strong brand insight and marketing knowledge.
You will be entrepreneurial by nature and have a consumer-led philosophy toward business and new product development. Above all, excellent communication and interpersonal skills are essential, as well as a passion for working in a fast-paced agile environment.
Southland provides an excellent lifestyle location like no other; with Stewart Island, Queenstown and the Otago regions on your doorstep. For further information on the area, please visit www.invercargillnz.com
If you can demonstrate the above skills and are drawn to the opportunity to join a growth orientated company, please submit your cover letter and CV by clicking on the appropriate ‘Apply’ button. Initial phone enquiries can be made to Nick Carter on 03 345 8764 or Sally Goldsmith on 03 345 8761.
Applications for this role close 5pm Friday 29 November